The Most Exciting Auction Lots of 2025

2025 was an interesting year for fundraising, and for life in general. We all had to do a lot of learning and growing, so this year I’m letting go of the need to restrict this list to just 10 exciting auction lots. Because there were a lot of really exciting auction lots last year, and narrowing the list down to “just” 14 took some doing.

2025 saw auction committees get creative and come up with inventive and compelling auction packages. This definition of “exciting” is arbitrary, and for me exciting is a representation of a lot’s uniqueness, creativity, and the buzz generated at the event. How much a lot sells for can be a factor, but not the most important one. What’s more important is how many people bid on a lot, and the energy of the crowd - the buzz in the room.

Each example below includes a short explanation of how that lot impacted its event, or the results it achieved, or even why it is relevant.

Any client who works with me knows I am a champion of low-cost/highly desirable warm-up auction lots to engage the crowd and build momentum. This year’s first lot is a great new example of that:

Raise the Bar with This Exclusive Experience + UBER Ride home!

Transform your evening with a stunning, fully stocked bar cart that’s yours to take home! It comes loaded with premium spirits, mixers, and professional bar tools—everything you need to host the ultimate cocktail hour. But the fun doesn’t stop there! The winner of this package (and their table!) will also enjoy the luxury of a personal bartender for the remainder of the auction. Sit back, relax, and sip custom-crafted cocktails as your table becomes the envy of the room. Cheers to an unforgettable night!

Lot Includes:
•       Fully stocked bar cart
•       Private bartender for the remainder of evening

Opening Bid: $500                                               Sale Price: $3,200

[This was a new direction for an auction that has had the “chilled large format champagne opened for your table” opening auction lot for years. The bidding was hot. During the rest of the auction, the bar cart winning bidder went around to the tables near him offering them cocktails an encouraging them to bid more.]


Luxury Living on Lake Como x $10k Challenge Grant

Indulge in the ultimate Italian getaway with a 7-day, 6-night stay on the serene shores of Lake Como. Located just a 10-minute drive from George Clooney’s renowned villa, this stunning property offers an unrivaled blend of elegance and relaxation.

Your home away from home features four beautifully appointed bedrooms and five luxurious bathrooms, comfortably accommodating up to eight guests. Whether lounging on the villa’s terrace or exploring the timeless charm of the surrounding towns, you’ll be captivated by the breathtaking views and serene ambiance of this world-famous destination.

Create cherished memories with family or friends in one of Italy’s most iconic settings. Buon viaggio!

Lot Includes:
•       7-day, 6-night stay on the serene shores of Lake Como

Opening Bid: $2,500 Value: $5,000 Sold: $10,000 x 3 + $10,000 challenge grant

[The person who donated this lot had also donated it to another organization in the community, and was disappointed with the sale price. We wanted to ensure it sold well, especially since the donor hinted at being willing to sell multiples if it did. We had another donor who was donating cash, and wanted to see it used creatively – so we applied a $10,000 challenge grant to the sale price of this lot. It worked! We had three people bid $10,000 or more, the owner of the Lake Como house was thrilled, and the cash donor was thrilled.] 


The Hottest Ticket in North Bay Sports

The WNBA has come to the Bay! And now, thanks to DONOR, four people get to check out the Golden State Valkyries as they take on the hottest team in the WNBA: The Indiana Fever. Sunday, August 31st, make your way to Chase Center, where you’ll have four premium seats to watch the Valks take on Caitlin Clark and the Indiana Fever.

Opening Bid: $3,000                                    Value: $5,000

[The Golden State Valkyries are the newest sports team in the Bay Area, and their home games were the hottest tickets in 2025. Valks packages garnered more bids and interest than every Bay Area team except the 49’ers. And if you can get your hands on one of those Inaugural Season Letterman’s jackets, all the better!]


Little Wishes Labubu Package

This package includes: One mystery Labubu; a chair for the Labubu that also clips to your dashboard vents; a working scooter for the Labubu, and a wardrobe for the Labubu, including a custom made sweater with the Little Wishes logo on it.

Opening bid: $150 Sold for $2,800

[This Labubu package was initially in the silent auction, with a Buy It Now price of $500. One bidder entered the BIN price, and then brought it to our attention that this was way too low, *and* they agreed to let the bidding continue. We moved it to the live auction, and used it as the introductory lot, where it generated a ton of excitement, and sold for $2,800.]


Neil Dahl: Ready, set… sparkle!

Neil Dahl Jewelers – longtime supporter of ORGANIZATION – has the exact piece you’ve been looking for. He knows, because he is giving you the opportunity to pick it out yourself. Sure, you’ll only have 60 seconds to shop the showroom and pick your piece! Sure, Neil is going to curate the showroom so everything is in the $15,000 range. But you get to live out your wildest “raid the jewelry store” fantasies. In full view of everyone! To take home the piece that is perfect for YOU!

And once the bidding is over, if you want to increase the value of the piece you pick, Neil is always willing to chat…

Lot includes: Private appointment to visit the showroom and spend 60 seconds or less selecting one piece of jewelry from a curated collection valued around $15,000.

Opening Bid: $5,000                                    Value: $15,000

[Neil Dahl jewelers has been a longtime supporter of this organization and event. In 2024, their donation did not exceed retail, but they still wanted to support the cause. They were thrilled with the “60 Seconds to Shop” idea, and so was the crowd the night-of. This auction lot generated a lot of interest pre-event, and bidding the night-of.]


Top Secret Tasting: Ju-Ni All to Yourself

Ten people enjoy an intimate culinary experience at Ju-Ni, the Michelin Star Masterpiece that has held a star for five years running. You’ll have the entire restaurant to yourselves to enjoy a 14-course Omakase experience.

Every ingredient is meticulously sourced from the best purveyors in the world: 90% of their fish comes from the world famous Toyosu Market in Japan! Paired with two bottles of Gold Dragon Daiginjo Sake.

Opening Bid: $2,500                                            Value: $5,000

[Just a reminder that dining experiences remain one of the hottest categories in a live auction. And nothing is more enticing than getting to take over a hard-to-get restaurant for an entire meal.]


Utah: Best Friends Animal Sanctuary & Stargazing Domes

Discover the beauty of the Southwest while connecting with animals in need. Your journey for two begins at Best Friends Animal Sanctuary, this national leader in animal welfare is home to more than 1,600 animals. The sanctuary is located in the majestic red-rock country of southern Utah, just outside the town of Kanab. You’ll tour the grounds, learn about the sanctuary’s inspiring history, and even volunteer to take a dog on a canyon hike.

Then, experience the wonders of Zion and Bryce Canyon National Parks with your included park pass. Explore towering sandstone canyon walls of Zion as you adventure down legendary hiking trails like Angels Landing and The Narrows. In Bryce, you’ll take in the surreal landscape of its colorful hoodoo rock formations. You’ll also experience a guided tour through Peek-A-Boo Slot Canyon

Your adventure continues under the stars at Clear Sky Resorts, where you’ll spend three nights in a luxury sky dome. With panoramic views, epic stargazing, and a guided telescope tour, you’ll experience Utah’s desert skies like never before.

package includes:
• Two-night stay at the Roadhouse and Mercantile, Best Friends Animal Sanctuary’s pet-centric hotel
• Guided tour of Best Friends Animal Sanctuary and volunteer opportunities
• National Park passes for Zion and Bryce Canyon and guided tour through Peek-A-Boo Slot Canyon
• Three-night stay in a “Lil Dipper” Sky Dome at Clear Sky Resorts
• Stargazing adventure with high-powered telescope
Opening Bid: $2,500    Value: $4,500

[In an auction for a Humane Society event, this package offered a nice organization-facing angle to a trip to Southern Utah. The opportunity to learn about and visit the Best Friends Animal Sanctuary tied into the mission of the Humane Society. Paired with the Sky Dome stay, it made for a truly unique and relevant lot.]


A Weekend of Elegance for Two

This once-in-a-lifetime opportunity invites you to Napa Valley for an extraordinary experience featuring the legendary tenor, Andrea Bocelli. Performing exclusively at the iconic Charles Krug Winery—Napa’s oldest winery, owned by the Peter Mondavi Sr. family for five generations—this event promises an evening of pure magic under the setting sun.

Your Premiere VIP Experience at the Bocelli concert is just the beginning. Your hotel room is reserved as well, with a one-night stay for two guests at Harvest Inn in St. Helena in a Vineyard View Collection Spa room with a king-size bed, wood burning fireplace and panoramic views of vineyards and the Mayacamas Mountains, offering the perfect opportunity to escape from it all while in the heart of Napa Valley.

Enjoy a Private Tasting Experience for two with Selah Wines Proprietor, Joe Blanton, 13-year MLB Pitcher and 2-time World Series Champion…and also receive a signed baseball from Joe.

Experience another Private Tasting and your choice of lunch or dinner for two with Red Cap Vineyards Proprietor, Christopher Klein

This unparalleled package offers an indulgent celebration of world-class music, exceptional dining, and boutique tasting experiences with hidden gems of Howell Mountain, designed to leave you with memories to last a lifetime.

Plus, relive the magic and make more memories with family and friends when you uncork an array of world-class wines from Mondavi Sisters’ Collection, Aloft Wine, Dark Matter Wine, Charles Krug Winery, Red Cap Vineyards and Selah Wines. 

Opening Bid:  $9,900

[Andrea Bocelli and the Mondavi Family in Napa made for an incredible experience! It is also worth noting that the hotel room was already reserved, and would be transferred to the winning bidder’s name. When selling a date-specific package, try to get the hotel is confirmed for those dates.]


The Best of Italy

In one of the auction’s most exquisite lots, four guests will join Shari and Garen Staglin for a staggering seven days among the best Italy has to offer.

GEMS OF MILAN Your trip begins with a luxurious two-night stay at the five-star Portrait Hotel in Milan. During your time in Milan, you’ll explore priceless cultural gems, including behind-the-scenes tours of Leonardo da Vinci’s The Last Supper and the La Scala Opera as well as a private presentation of Pomellato’s lustrous jewelry creations within their exceptional new showroom.

PURE PIEDMONT From Milan, you’ll venture into Italy’s wine capital of Piedmont for a three-night stay in Relais Le Rocche, a five-star property with breathtaking views. Led by globally renowned wine educator and sommelier DLynn Proctor, you’ll experience the best of Barolo and Barbaresco and meet the region’s finest producers.

A trip to Piedmont must include remarkable cuisine, including white truffles (in the late fall season). We will arrange a truffle excursion, weather and season permitting, and regardless will enjoy lunches and dinners accompanied by library wines of the region.

MADE IN MODENA On day six, you’ll depart for the Maserati factory in Modena, where company executives will guide you through one of their most advanced production facilities. Lunch will be at the Panini Museum, home to Maserati’s original factory collection of race cars and one of the finest producers of Parmigianino Reggiano organic cheese. You will also visit the Modenese, the 15 families who hand craft the finest balsamic vinegar in the world.

More than just a trip, this is a one-of-a-kind opportunity to explore historic sites and experience Italy like few others can.

Opening Bid: $75,000                          Sold for $220,000

[Garen and Shari Staglin are legendary Napa Vintners with deep ties to Italian winemaking. They have been long time supporters of this event, and were the Honorary Vintners in 2025. They wanted to offer a special lot that reflected their commitment to the cause, and the opportunity to spend a week touring Italy with them is incredibly unique, valuable and rare. Emphasis on rare: do not call the Staglins telling them I sent you!]  


Evening with the Otters

Dive into an unforgettable evening at the High Desert Museum, after hours and up close with our most playful and beloved residents: the river otters! This special night includes exclusive access to the Autzen Otter Exhibit, where you’ll have the rare chance to watch a training demonstration, learn about otter care and conservation, and even help feed the otters alongside their dedicated wildlife keepers.

The experience doesn’t stop there. Enjoy a scenic outdoor setting with gourmet hors d’oeuvres and drinks, the soothing sounds of a live cellist, and plenty of time to mingle and explore the exhibit in a relaxed, intimate atmosphere. Whether you're an animal lover, date-night dreamer, or looking for a unique gift, this magical evening blends wildlife education with elegance and joy. Buy-it-now for $1,000 per pair. Limited to 10 couples. Don’t miss your chance to make a splash!

[Did you note that this buy-in had a set price? It meant we could not increase the price if there were more than 10 interested couples (my fault, I didn’t communicate the need for “opening bid” vs. “buy-it-now price” on any buy-in package). We discussed this after the catalog had gone to print, and agreed that if there were more than 10 couples interested, we’d add a second date. We had a second slide ready to go, just in case, and sold 20! Dr Whitelaw, the ED of the High Desert Museum, said she’d rather have 20 happy couples visiting the museum after hours – an approach and attitude that their crowd appreciated and responded well to.]


PICKLE AND PIZZA FOR FOUR

Pickleball is the fastest growing sport in America and here’s your chance to learn the game or improve your skills with private coaching plus dinner at resort-styled private home courts in Thousand Oaks. Enjoy Mike and Conni’s amazing outdoor space with two pickleball courts and dining patio. Receive personalized instruction from Coach Miguel Enciso—PPR Certified Teacher, Head Pickleball Pro at Sherwood Country Club and Pickleball Director at Westlake Athletic Club. For your pickleball experience, equipment will be provided. Gourmet pizza dinner incudes wine and appetizers. Available on Sunday, March 1, at 3:00 pm, dinner at 5:00 pm. We brought this back, because last year’s winners had so much fun!

OPENING BID $800

[Pickleball has been a growing trend in fundraising auctions for a decade now, and continues to be incredibly popular. This lot featuring a well-loved couple from within the community scored big with their crowd.]


The Georgia O’Keeffe Abiquiu Escape: Art, Culture & Cuisine for Two

Enjoy a two-night stay at the charming Abiquiu Inn, including breakfast each morning and a dinner for two at the inn. This package also features an exclusive VIP, behind the scenes tour of the Georgia O’Keeffe Home and Studio. Explore the iconic painter’s inner world and learn all about why O’Keefe’s house is different than the “typical” New Mexico house. See the studio where she painted her iconic landscapes & more.

Also included is dinner for two at NOSA, where the menu changes with the seasons. Making this a complete Santa Fe cultural and culinary escape. Package is for two people.

Opening Bid: $350                                       Value: $750

[When most Georgia O’Keeffe fans visit Santa Fe, they only go to the Georgia O’Keeffe Museum downtown. Her home is an hour away from Santa Fe and isn’t always open to the public, which made this lot exciting for an auction IN SANTA FE!]


A Journey Through Heritage: A Personal Kaiseki Experience  

6 people enjoy an incredible evening of the freshest, fine food in the most exclusive setting: your house! Linda and Albert will come to you, bring everything they need to wow your tastebuds and overwhelm your senses, including Albert’s inimitable expertise. He learned from his mom, who grew up in the Niigata Prefecture of Japan. They will prepare a twelve-course Japanese Kaiseki dinner, utilizing Japanese A5 Wagyu beef, fresh fish flown in from Tokyo’s Toyosu Market, and rarely exported Niigata rice & other seasonal ingredients. The entire meal will be 100% homemade! Linda made the bread! All paired with Premium wines and rare Japanese sake!

Opening Bid: $1,200                                            Value: $1,000

[This was a school auction, and the parents donating this lot were worried that no-one would understand what they were offering. So they put together a collection of hors d’oeuvres-sized samples of what the dinner would be and passed them out during the cocktail hour at the auction. That level of commitment, and the deliciousness of the dishes, generated a lot of bidding.]


Whisk Away on your PJ for an Unforgettable Weekend with CJ in DC

Get ready for a once-in-a-lifetime experience that blends the thrill of NBA game day with the elegance of fine wine and unforgettable hospitality. This exclusive package for four (4) guests for two (2) nights offers the rare opportunity to spend an evening with NBA star and wine entrepreneur CJ McCollum and his wife, Dr. Elise McCollum, in Washington, D.C.

Known for his precision on the court and passion in the vineyard, CJ brings both worlds together for an extraordinary insider experience. From private jet travel to an NBA game to an intimate dinner shared with the McCollums, this is the ultimate courtside-to-cellar celebration of excellence, friendship, and flavor.

 Insider Information: This package is for four (4) guests and can be scheduled on a mutually agreeable date during this NBA season or the next.
—Round-trip private airfare on a Citation Bravo for four (4) guests to Washington, D.C., provided by Southern Sky Aviation
—Two (2) nights of hotel accommodations for four (4) guests at the Riggs Hotel, offering timeless style and exceptional comfort in the heart of the city.
—Four (4) premium tickets to an NBA home game in Washington, D.C., where CJ is playing, including an exclusive meet-and-greet with CJ before or after the game.
—An unforgettable evening at one of the McCollums’ favorite D.C. restaurants, complete with dinner for four (4) paired with McCollum Heritage 91 wines and rare bottles from CJ’s personal cellar.
—A mixed case of McCollum Heritage 91 wines, featuring elegant Pinot Noir and Chardonnay from Oregon’s Willamette Valley.
—A signed large-format bottle of MH91 Pinot Noir and a signed basketball

Opening Bid: $15,000                                  Value: $30,000

[This lot is a wonderful example of high-level insider access, VIP experience, and the opportunity to build a relationship with a super star. The only way this lot could have sold for more is if CJ was on stage to help pitch it, but he had a game!]


Campfire Memories: A Private Weekend at Camp for 10

Reconnect, reminisce, and relive the magic of camp with this once-in-a-lifetime private weekend getaway for 10 guests! From Friday evening through early Sunday afternoon, you'll enjoy exclusive access to select areas of camp, combining nostalgia with luxury.

Highlights of this unforgettable experience include:

●     Chef-prepared meals for all 10 guests
●     Carefully paired bottles of red and white wine to complement your evening meal(s)
●     Access to beloved Camp activities like trail rides and the rifle and archery range
●     Comfortable lodging in the recently built and air-conditioned, Cooks Cabin for 10 guests (or a campsite of your choice)

Whether you're gathering old friends or creating new memories with family, this unique opportunity to take over camp for a weekend is guaranteed to stir up stories, laughter, and a little adventure.

 Opening Bid $2,000

[This lot was 100% mission-focused, as the auction was raising money for the Boy Scouts Camp offered in the lot. Most of the men in the room had attended the camp in their youth, and this lot generated much excitement. This isn’t to say you should have a Boy Scouts camp in your next auction, but you should tie your mission directly to an auction lot when possible.]


Butchery Class at Avedano’s Holly Park Market

Angela Wilson invites one person to Avedano’s Holly Park Market, San Francisco’s finest butcher shop. Angela and her team focus on sustainability over convenience, utilizing sustainable, locally sourced meats, and practice whole animal butchery w/zero waste mentality.

Angela herself will welcome you in, set you up with cutlery kept sharp by Bernal Cutlery, and then teach you art and science of breaking down a whole lamb or half hog into kitchen-ready cuts. You will saw, you will debone, you will tie roasts. And in the end, you’ll take home $150 in meats.

Opening Bid: $150                                               Value: $350

[This final package is a reminder that a lot doesn’t have to be conventional or expensive to generate excitement. I thought this butchery class was going to be challenging, and instead it was one of the hottest lots of the night.]

Five Ways to Make Next Year’s Gala a Success

The new year is almost upon us, and with it a renewed season of fundraising auctions, galas, and strategies. If your gala is in the spring, you don’t need us to tell you how little lead time is left before invitations get sent or catalogs go to print.

Here are five relatively simple things you can start doing right now to make sure your 2026 fundraising auction is successful.

1.      Ask your big bidders what items they want to bid on in your auction in 2026.

Who knows your big bidders better than your big bidders? Empower them to help shape your auction, and they’ll reward you with higher participation.

 2.      Thank your live auction item donors and remind them of the difference they helped you make this year.

The people, companies, and organizations that contribute to your live auction literally make your live auction possible. Today’s “thank you” lays the groundwork for tomorrow’s ask.

 3.      Partner with your auctioneer to motivate participation from your board.

One service included in Stellar’s fees is presenting at board meetings to engage your board and empower them to make your event a success.

 4.      Reach out to everyone who contributed to your 2025 fund-a-need to remind them of the positive impact they helped you create this year.

Reaching out to your fund-a-need donors is like bidding: you can’t do it too often. Many donors use entry-level donations as a litmus test for how an organization treats them before they move up to larger donations. Regardless of intent, everyone who gives you money is an ongoing opportunity to engage and tell your story.

 5.      Take care of yourself.

Fundraising is stressful. Working in the non-profit space is stressful. The holidays are stressful. You are no good to the community you serve if you are stressed out too. Whatever your daily practice is, whether it is exercise, mediation, prayer, or all of the above, be sure to take care of your self: During the holidays and every day.

Plan for Registration Or Your Guests Will Check-Out

When searching for a venue for a fundraising gala, lots of questions immediately jump to mind: How many people can it hold? What are your catering options? Is there parking?

The top question you should be asking (and probably aren’t) is: “how will this venue impact check-in & check-out?”

On our recent Inside the Industry podcast, Beth Sandefur noted that 70% of gala attendees rate check-in/check-out as a crucial part of every event. This means the moment your guests arrive and their last interaction before they leave are vital to their experience at your event.

“Events are hospitality,” says Beth. “You have to think about what is the guest experience at every single moment of your event.” And this starts with registration and check-out.

When evaluating a venue for a fundraising event, Beth looks for these keys:

  •  Where will registration go?

  • Is power available?

  • Is Internet or wi-fi readily available for registration? (Bonus points if it is a secure network *not* available to guests)

  • Is there room for tables/flow?

Furthermore, Beth highly recommends you place your registration/check-out tables well away from the band, DJ, or any live music. You don’t want your guests’ last experience at your event to be yelling to be heard while trying to explain they want to pay with their auction items via credit card but use a DAF for their fund-a-need gifts.

Beth goes into much deeper detail on registration, check-out, and more on the latest episode of our Inside the Industry Podcast, available here. You can find Beth on her website, BethSandefur.com.

What to do in the event of..

Fundraising events seldom happen exactly the way we plan them. There are often unexpected turning points with the potential to completely change the nature of the event. When those moments happen, it is important to quickly react and adapt in order to keep the event on track.

 It helps to have a plan in place for foreseeable contingencies. What do you do if there is a power failure? What happens if there is a medical emergency during your event? Do you adjust your timeline if catering encounters challenges?

 But not everything can be planned for. The whole point of unexpected moments is that they are, well, unexpected. And that is why it is important to have a team of creative people who are motivated by the success of your organization.

 Build partnerships with your vendors, encourage their creativity and empower them to have agency in your event’s success. And while it is a bit much to expect every member of the wait staff to be wholeheartedly committed to the success of your fundraising event, it is not unreasonable to expect the catering manager to be part of your event team.

 Whenever possible, ensure that the people who take the stage at your event will be solid representations of your mission and the goals of the evening. When and if one of those turning points happens onstage, you want someone whose motivations skew towards supporting you. Someone who is motivated by your success will respond in a more beneficial way than someone whose first reaction would be self-serving.

 And when stuff goes sideways, it is okay to acknowledge it and be in the moment with the crowd. There is no point in trying to misdirect the crowd’s attention from something that everyone knows is happening.

Professionals vs. Volunteers

Fundraising auctions are one of the rare industries where the success or failure of an event is sometimes placed entirely in the hands of an amateur. Gala chairs and event committees that would never dream of asking an amateur to prepare the meal at their event are nonetheless hesitant to invest in hiring a professional fundraising auctioneer.

 Auctions can look easy, especially when the crowd is enthusiastically bidding on every item. Professional fundraisers earn their fees by making successful auctions more engaging, more entertaining, and more profitable. A professional fundraising auctioneer truly saves the day when something goes wrong during your auction or paddle raise – and something almost always goes wrong.

When you hire a professional, you are hiring experience. When something happens onstage during an event, we’ve seen it before and have experience to draw upon. Someone choking on their food in need of a medical attention? Seen it numerous times. A supporter who has had a few too many cocktails jumping onstage and grabbing a microphone to lecture the crowd? Check. Sound system failing, projector going dark, or a recorder forgot to write down the results of each auction lot? Check, check, and check.

We know how to make it feel good when the auction is going well, and we know how to make sure that no one notices if something goes wrong. We also know how to set the stage for success.

Stellar Fundraising auctioneers bring their experience and expertise to bear on your event long before we take the stage. Our flat fee model includes unlimited consulting with your staff, committee, and board in order to help make your event a success. We’ve done thousands of auctions and helped raise hundreds of millions of dollars nationwide – we know the best practices for a successful fundraising gala, and look forward to sharing them with you.

To Theme or Not to Theme

Themed fundraising galas can be extremely fun, engaging and profitable. A good theme can galvanize your crowd, give them a focal point, and get them excited to attend your event. To make the most of a themed event, follow these guidelines.

If your event has not had a theme in the past, evaluate whether a theme will work with the culture of your existing crowd and event. School events often have themes, and some of the most committed-to-a-theme crowds we’ve ever seen have been for school fundraisers. But we’ve also worked with many other organizations that have successful themed events. If you are exploring adding a theme to your event, start with your core group of supporters to see if they are interested, and think it would work.

These customized “Playbills” featuring the names of event sponsors were also included in the program as those sponsors’ advertisements. It was a wonderful use of theme for decor, recognition, and marketing.

Once you are committed to doing a themed event, you need to get your supporters’ and committee’s buy-in on the specific theme for your event. The best theme is the theme the most people are excited about. Once you have agreed upon a theme, embrace it!  

Turn the décor committee loose! Let them transform your space into Broadway, Tuscany, the sock-hop from Grease, or Saturday Night Live.

In addition to décor, incorporate the theme into your signage, marketing and invitations. If you can honor donors with theme-related signage at the event, use those same images in your program for their program ads. Utilize the theme to give special recognition to donors and supporters and add personal touches where possible.

Communicate your theme to attendees in advance and let them know expectations. Should they come in costumes? Create a mood board in advance of your event to give attendees ideas on how they can or should dress to match the theme.

If your theme lends itself to a live auction item, great! “An Evening in Venice” themed event, for example, almost requires a trip to Italy in the live auction. Similarly, New York, Mardis Gras, or Paris-themed events all benefit from an auction lot that is theme-related. But you don’t have to overdo it, one theme-related live auction lot should suffice.

Done correctly, a well-themed event can provide unique opportunities to engage donors and give your attendees something new to look forward to every year.

Out on a Limb

One of the challenges of fundraising is knowing when to take a risk and when to play it safe. In the fund-a-need, for example, the longstanding wisdom was to start at the highest level where you have a known donor waiting to give.

 Over time, however, that thinking has changed. Now it is common practice to acknowledge the first donor, and to fish for contributions at higher levels. If you choose to go out on a limb and see if anyone wants to donate a higher amount, follow these guidelines.

 Never go out on a limb higher than one level above your known first donation. It is OK to go out on a limb and get no donations at one level, as long as we can immediately drop to a level where there are known donors. As soon as you have two or three levels of crickets, your fund-a-need is doomed. What we are doing onstage is emotion management, and if the crowd starts to feel like this is a failure, it ripples.

 

Always check with your pre-committed donor to make sure they are on board with the plan. Most donors will be supportive of the idea of trying to find someone to give more. Occasionally, however, a lead donor really wants to be the lead donor and will be offended if you try to go over their head.

Be sure you can justify the ask. If you have a lead donor at $10,000 and want to go out on a limb at $25,000 you better need the extra money, and be able to explain to the crowd in real-time why.

Just because someone has wealth does not mean they are committed to giving it to you, even if they are attending your event. Cultivate donors, engage them in conversations, and empower them to support your cause. Whatever you do, don’t make gambling part of your donor development strategy, and never confuse capacity with commitment. And if you choose to go out on a limb, remember that It’s a valid strategy, as long as you know you won’t fall too far if it breaks.

Introducing Suzanne Tate

Meet Suzanne Tate, the newest member of Stellar’s team of fantastic fundraising auctioneers. Suzanne and her husband, David, launched their winery TATE Wine in Napa in 2011. Since then, Suzanne has participated in many fundraising auctions as a vintner. In this video, she shares how her expertise can uniquely benefit a non-profit organization, and how she ended up onstage doing an auction for the very first time.

Dancing in the Dark

We are always trying to strike a fine balance between “super fun party” and “successful fundraiser.” It is important that attendees to your fundraising auction have a good time and want to come back, but it’s also important that we raise enough money. No single element of an event symbolizes this struggle better than the dance floor.

The dance floor represents the good time to be had once the auction is over. The dance floor promises lively entertainment. The dance floor also takes up all of the most valuable real estate in a fundraising auction, pushing bidders further away from the stage. Furthermore, we often see a lot of energy and budget put into the dance floor and DJ/band, only to for the dance floor to be empty.

Putting a riser on the dance floor brings your auctioneer that much closer to your crowd, making it easier to see bids and engage bidders.

If you are considering hiring a DJ or a band and building a dance floor into your floor plan, there are some simple steps you can take to make sure it is helping (and not hindering) your cause. The most important thing is to know the culture of your event and lean into that. If you have a wild and partying group of school parents on a Saturday night, odds are they will appreciate the opportunity to dance and party after the auction. But if your event is on a weeknight, features a long program, or your crowd is on the mellower side, you might be wasting time, money, and potential.

Once you have made the decision to have a dance floor at your event, be sure to evaluate the space in advance from the auctioneer’s perspective. During the planning phase, go to your venue, stand on the stage, and have someone hold a paddle up in the very back of the room. If you are having a hard time seeing them, so will your auctioneer.

One solution is to bring the auctioneer closer to your crowd. You can do this by adding a runway to your stage, which provides your band with a fun performance space as well. Or you can have a riser (4’x8’ or larger) set in the middle of your dance floor for your auctioneer. The riser can be removed as soon as the auction is over, freeing up the dance floor for the party to come. Be sure to let your AV team know if you are planning to set a riser on the dance floor, so they can adjust sound and lighting if necessary.

Whatever you choose to do, always be collecting data. If a bunch of attendees complain about no music/dancing after the auction one year, add it next time. If you hire music, build a dance floor and only 11 people are dancing – maybe your party isn’t a dance party. Remember what works, and learn from what doesn’t.

Location, Location, Location

Blog: Location, Location, Location

Where you hold your fundraising auction is a foundational aspect of your event. Everything from the look and feel of the space, to the catering options and the amenities available help set the tone and expectation for your event.

When an organization announces their event will be held in the ballroom of the Ritz Carlton or the Four Seasons, for example, it immediately communicates a level of expectation. In the San Francisco Bay Area, most events used to be held in hotel ballrooms. But as more and more event spaces outside of hotels have opened, many fundraising auctions have made the leap to a new location.

If you are thinking about moving your event to a new location, do so with intention. Don’t move for the sake of doing something different – even if change is the culture of your event. Event crowds can only handle three major changes in a single event, and changing location is a MAJOR change.

Weigh the costs and benefits of moving carefully. Tour the potential new space, talk to other organizations that have done an event there. Does the space offer all of the same facilities as your previous location? What are the catering options: do you have to use their preferred caterer, or can you bring in your own?

Some event spaces don’t have a built-in kitchen, or permanent bathrooms. Is your caterer equipped to create their own onsite kitchen? Will your crowd mind using portable restrooms? How will the facilities, or lack thereof, impact the timing of your evening?

Location can make an event incredibly memorable, especially if it ties to the mission of your organization. For example, Save the Redwoods League held their San Francisco event in a redwood grove in Golden Gate park. The setting and ambiance resonated with the mission of the organization, reminding patrons of why they were there, every step of the way.

Whenever you decide to change location, remember it represents an opportunity and challenge at the same time. Maximize opportunity for freshness, but do not forget to address the potential challenges, such as:

 -          Is there parking?

-          Is there space for registration/check-out?

-          What happens if it rains?

-          Is it the proper size for your crowd? If the room is much larger than your crowd size, how will the room feel?

-          How will the location impact timing for my crowd?

o   If your crowd is notorious for being fashionably late, doing your event on a boat, that has a fixed itinerary, might not work.

-          Are there adequate utilities? Will you need to rent a generator for power?

-          Will your payment processing platform function with the existing internet connectivity?

-          Restrooms! Are there adequate bathrooms? If not, can you get fancy portable restrooms?

And while a location can be memorable, ultimately the location should not be the most memorable aspect of your event. We, as humans, form long-term memories when there is an emotion tied to a moment in time. When planned and implemented properly, the feeling people had when you engaged them with your mission and empowered them to make a difference in the world should be the most memorable aspect of your event.